Work
with me
Seeker
Magical compass to guide users to a secret location
Client
Agency
Role
Year
Infiniti
onformative
Embedded Development, Prototyping
2015
Seeker
Magical compass to guide users to a secret location
Client
Agency
Role
Year
Infiniti
onformative
Embedded Development, Prototyping
2015
Seeker
Magical compass to guide users to a secret location
Client
Agency
Role
Year
Infiniti
onformative
Embedded Development, Prototyping
2015
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Seeker is a physical device that is like a magical compass. It invokes a sense of exploration and presents a fuzzy direction instead of a typical map-based navigation. The anodized aluminium shell houses a high-end system including GPS, accelerometer and gyroscope. The motorized dial-pointer guides the way to a (secret) event location.
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The destination is encoded in a chip that is attached to the bottom of the device. It does not dictate when to take a turn and just gives a general direction—motivating the user to explore.
Collaboration with: MAP, Kudu, AKQA
Design: MAP
Prototyping: Mickey van Olst, Tim Pulver
Code: Tim Pulver, Mickey van Olst
Hardware development: Kudu
Made as part of an internship at onformative
Seeker is a physical device that is like a magical compass. It invokes a sense of exploration and presents a fuzzy direction instead of a typical map-based navigation. The anodized aluminium shell houses a high-end system including GPS, accelerometer and gyroscope. The motorized dial-pointer guides the way to a (secret) event location.


The destination is encoded in a chip that is attached to the bottom of the device. It does not dictate when to take a turn and just gives a general direction—motivating the user to explore.
Collaboration with: MAP, Kudu, AKQA
Design: MAP
Prototyping: Mickey van Olst, Tim Pulver
Code: Tim Pulver, Mickey van Olst
Hardware development: Kudu
Made as part of an internship at onformative
Seeker is a physical device that is like a magical compass. It invokes a sense of exploration and presents a fuzzy direction instead of a typical map-based navigation. The anodized aluminium shell houses a high-end system including GPS, accelerometer and gyroscope. The motorized dial-pointer guides the way to a (secret) event location.


The destination is encoded in a chip that is attached to the bottom of the device. It does not dictate when to take a turn and just gives a general direction—motivating the user to explore.
Collaboration with: MAP, Kudu, AKQA
Design: MAP
Prototyping: Mickey van Olst, Tim Pulver
Code: Tim Pulver, Mickey van Olst
Hardware development: Kudu
Made as part of an internship at onformative